Leveraging narrative images through environmental degradation messages for environmental awareness in Kafanchan City, Nigeria/ Timothy Titus, Nurul Hanim Romainoor and Muhammad Uzair Ismail

Titus, Timothy and Romainoor, Nurul Hanim and Ismail, Muhammad Uzair (2024) Leveraging narrative images through environmental degradation messages for environmental awareness in Kafanchan City, Nigeria/ Timothy Titus, Nurul Hanim Romainoor and Muhammad Uzair Ismail. Malaysian Journal of Sustainable Environment (MySE), 11 (1). pp. 177-208. ISSN 0128-326X

Abstract

The environment in Kafanchan, Nigeria deteriorates daily due to human factors such as refuse dumping, bush burning, deforestation, and open grazing. Narrative Images have been acknowledged to significantly impact molding perceptions, attitudes, and behaviours across many fields. This article explores the potential of narrative images as a compelling tool for raising environmental awareness. Narrative images, such as photographs, are essential in communicating and addressing environmental issues, engaging audiences, and motivating positive action. This study aims to raise environmental awareness in Kafanchan, Nigeria by leveraging narrative images. The study is committed to capture photographs that depict the various environmental problems in Kafanchan City, Nigeria and to evaluate the impact of images in conveying environmental degradation messages. Photography was used as a method to capture images that depict environmental concerns in Kafanchan City, Nigeria, analysed using visual narrative method. The images used for this study were selected using inclusion and exclusion criteria. The photographs categorised into bush burning, deforestation, and refuse dumping, erosion, open grazing and poster pasting. Interview was used to get the opinion of the respondents about the impact of images in conveying environmental degradation messages. Most of the participants rated the images to have a very strong and strong impact. However, 14.30% believed images 4, 9 and 11 had a weak impact. 7.10% also believed images 6 and 7 have a weak impact. The authors argue that leveraging narrative images for environmental awareness is an effective medium in visual communication.

Metadata

Item Type: Article
Creators:
Creators
Email / ID Num.
Titus, Timothy
tim@student.usm.my
Romainoor, Nurul Hanim
hanim.romainoor@usm.my
Ismail, Muhammad Uzair
uzairismail@usm.my
Subjects: N Fine Arts > NA Architecture
N Fine Arts > NA Architecture > Study and teaching. Research
Divisions: Universiti Teknologi MARA, Perak > Faculty of Architecture, Planning and Surveying
Journal or Publication Title: Malaysian Journal of Sustainable Environment (MySE)
UiTM Journal Collections: UiTM Journal > Malaysian Journal of Sustainable Environment (MySE)
ISSN: 0128-326X
Volume: 11
Number: 1
Page Range: pp. 177-208
Keywords: Narrative Images; Compelling Tool; Environmental Awareness; Kafanchan City Nigeria; Environmental Degradation Messages
Date: March 2024
URI: https://ir.uitm.edu.my/id/eprint/98943
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