Factors influencing students intention to purchase Sarawak traditional musical instrument (Sape) / Nor Hasifah Affendi

Affendi, Nor Hasifah (2017) Factors influencing students intention to purchase Sarawak traditional musical instrument (Sape) / Nor Hasifah Affendi. [Student Project] (Submitted)

Abstract

This research study is conducted in order to identify the factors that can be influence the students purchase intention on Sarawak Traditional Musical Instrument (SAPE) among University Teknologi Mara (UiTM) and University Sarawak Malaysia (UNIMAS) Kota Samarahan area. There were many factors that can influence the students purchase intention toward Sarawak Traditional Musical Instrument (SAPE) but this study will only focusing on four factors which are Uniqueness, Social life, Culture and Emotion. In this research, questionnaires will be used in order to collect and gather information, and Statistical Package for Social Science (SPSS) version 22.0 is used to analyze the data collected. In this studies 200 questionnaire will be distributed to the respondent. Based on this research, the researcher will be able to find out which is the most influence factor that can be influence the students purchase intention on Sarawak Traditional Musical Instrument (SAPE) among University Teknologi Mara (UiTM) and University Sarawak Malaysia (UNIMAS) Kota Samarahan area.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Affendi, Nor Hasifah 2014112631
Subjects:	H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing H Social Sciences > HF Commerce > Marketing
Divisions:	Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons) Marketing
Keywords:	uniqueness, social life, culture and emotion, Sarawak traditional musical instrument (Sape)
Date:	2017
URI:	https://ir.uitm.edu.my/id/eprint/98918