UiTM, Faculty of Business and Management
(2023)
DGM661: Strategic digital marketing / Faculty of Business and Management.
[Teaching Resource]
(Unpublished)
Official URL: https://aims.uitm.edu.my
Abstract
Strategic digital marketing is the capstone course that integrates all marketing courses that had been offered before. It provides a clear structure that covers all the stages needed to create and implement business or marketing plan. It includes the use of SOSTAC model where the students will develop the capabilities in developing, implementing, and evaluating digital marketing strategies via combination of lecture, and course projects.
Metadata
| Item Type: | Teaching Resource |
|---|---|
| Creators: | Creators Email / ID Num. UiTM, Faculty of Business and Management UNSPECIFIED |
| Subjects: | L Education > LB Theory and practice of education > Curriculum L Education > LG Individual institutions > Asia > Malaysia > Universiti Teknologi MARA |
| Divisions: | Universiti Teknologi MARA, Pahang > Jengka Campus > Faculty of Business and Management Universiti Teknologi MARA, Pahang > Jengka Campus |
| Keywords: | Syllabus, academic, UiTM |
| Collections: | AIMS UiTM |
| Date: | 2023 |
| URI: | https://ir.uitm.edu.my/id/eprint/98812 |
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