UiTM, Faculty of Business and Management
(2023)
CSM604: Strategic customer management / Faculty of Business and Management.
[Teaching Resource]
(Unpublished)
Official URL: https://aims.uitm.edu.my
Abstract
Relationship marketing and customer relationship management (CRM) can be jointly utilized to provide a clear roadmap to excellence in customer management: this is the course to demonstrate how it can be done. It shows how a holistic approach to managing relationships with customers and other key stakeholders leads to increased shareholder value.
Metadata
| Item Type: | Teaching Resource |
|---|---|
| Creators: | Creators Email / ID Num. UiTM, Faculty of Business and Management UNSPECIFIED |
| Subjects: | L Education > LB Theory and practice of education > Curriculum L Education > LG Individual institutions > Asia > Malaysia > Universiti Teknologi MARA |
| Divisions: | Universiti Teknologi MARA, Pahang > Jengka Campus > Faculty of Business and Management Universiti Teknologi MARA, Pahang > Jengka Campus |
| Keywords: | Syllabus, academic, UiTM |
| Collections: | AIMS UiTM |
| Date: | 2023 |
| URI: | https://ir.uitm.edu.my/id/eprint/98810 |
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