UiTM, Faculty of Business and Management
(2023)
CSM601: Issues in customer service / Faculty of Business and Management.
[Teaching Resource]
(Unpublished)
Official URL: https://aims.uitm.edu.my
Abstract
This course provides a linkage between the theory in customer service and its practices. Besides focusing on the current customer service issues in Malaysia, it also enables students to understand the global issues in relation to customer service practices. The course also equips students with issues on customer retention and service recovery which are integral elements in customer service excellence.
Metadata
| Item Type: | Teaching Resource |
|---|---|
| Creators: | Creators Email / ID Num. UiTM, Faculty of Business and Management UNSPECIFIED |
| Subjects: | L Education > LB Theory and practice of education > Curriculum L Education > LG Individual institutions > Asia > Malaysia > Universiti Teknologi MARA |
| Divisions: | Universiti Teknologi MARA, Pahang > Jengka Campus > Faculty of Business and Management Universiti Teknologi MARA, Pahang > Jengka Campus |
| Keywords: | Syllabus, academic, UiTM |
| Collections: | AIMS UiTM |
| Date: | 2023 |
| URI: | https://ir.uitm.edu.my/id/eprint/98802 |
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