DGM541: Fundamentals of digital marketing / Faculty of Business and Management

The course presents basic techniques of targeting, measuring and creates interactive digital marketing of products and services to reach the potential customers and retain them. Course emphasizes on the effective digital communication: persuasion, copywriting, and visual design. Students are made to understand the real customers’ needs and wants, preferences, and inclinations will create higher engagement and interaction. Thus, they are required to work in-the-community based businesses as part of the assessment. The course aspires to create an expert in managing and partaking in the breadth of communication channels of the digital age.