MUB503 : Publicity and event management for music industry / College of Creative Arts

This course is offered to music business students to equip them with thorough understanding of the operations of both print and electronic media for publicity and event managment. Students should gain familiarity with social influence and will learn about strategies and techniques of creating an impactful and successful event. It seeks to develop students’ mass communication skills, both written and oral. The students will also learn the skills to plan an event equipped with needed communication strategies that fit the demands of the music industry.