The dynamic impact of social media on sports coaching techniques / Razif Sazali

The rise of social media platforms, such as YouTube, Twitter, Instagram, and Facebook, has transformed the knowledge-sharing landscape in sports coaching. These platforms have facilitated the global dissemination of coaching expertise, allowing coaches from different geographical locations to exchange ideas and enhance their methodologies. For instance, YouTube has emerged as a central hub for coaches to share comprehensive video tutorials, training sessions, and detailed analyses, providing aspiring coaches with a wide array of knowledge and exposure to the coaching styles of established professionals. Visual content, including videos, infographics, and animated illustrations, has proven invaluable for conveying complex coaching techniques and improving the learning experience, particularly for sports students who may struggle with textual explanations. A study published in Sports Coaching Review in 2019 emphasized the effectiveness of visual content in sports coaching, with 82% of surveyed coaches acknowledging that integrating visual aids into their training programs enhanced communication and players' understanding of tactical nuances (Nascimento et al., 2021).