This study examines the Factors Influencing Online Booking Decision on Hotel Website. The results were gathered from 366 respondents using questionnaires. A survey made up of 30 questions that uses a Likert Scale questions to collect measurable values from respondents. Data analysis were carried to determine significant relationship between independent variables (Hotel Website Appearance, Hotel Website Content, Price, Brand Image and Customer Review) with the dependent variable (Online Booking Decision). This result show that Hotel Website Appearance, Hotel Website Content, and Customer Review have significant effect on Online Booking Decision while Price and Brand Image do not have significant effect on Online Booking Decision. Recommendation has been made for hoteliers to improve their hotel websites.
| Item Type: | Student Project |
|---|---|
| Creators: | Creators Email / ID Num. Jelani, Adzwin Farieza Hani 2016913033 |
| Contributors: | Contribution Name Email / ID Num. Advisor Abidin, Mohd Isham UNSPECIFIED |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > Industry H Social Sciences > HF Commerce > Marketing H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling |
| Divisions: | Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management |
| Programme: | Bachelor of Business Administration (Hons.) International Business (BA246) |
| Keywords: | Online booking decision, Hotel website, Website appearance, Website content, Customer review |
| Date: | 2020 |
| URI: | https://ir.uitm.edu.my/id/eprint/98112 |
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