Buyer's preferences in purchasing strata property in Kuantan, Pahang / Nur Amiera Suhana Sahimi and Huraizah Arshad

This research aims to investigate the impact of quality property management on homebuyers' preferences and its effect on the purchasing rate of properties. The study focuses on the district of Kuantan, Pahang, where the occupancy of strata properties has remained relatively low despite their popularity in other capital cities. The problem statement highlights the importance of understanding factors influencing homebuyers' preferences for purchasing strata properties to tackle the high unsold unit rate in the area. The research objectives are to identify and rank the preferences of strata property among homebuyers in Kuantan. To achieve these objectives, a quantitative research method is employed with a questionnaire distributed to potential buyers and current residents of strata properties. The data collected will undergo descriptive analysis using SPSS software to determine the mean score and relative importance index of each factor affecting buyers' preferences. The findings indicate that property management plays a crucial role in buyers' decision-making, with facilities and amenities, management and maintenance, price and value, security and safety, and fees and maintenance ranking as the most significant factors. Property developers and stakeholders can use these insights to address issues and improve strata management practices, attracting potential buyers and fostering a positive perception of stratified properties in Kuantan.