The impact of marketing mix towards promotional tools of PPES Ternak Sdn. Bhd. / Syarfiza Yusop

Meat and livestock industry has been among of the agricultural activities done locally in the states. As PPES Ternak, a company wholly-owned by
Sarawak Economic Development Corporation (SEDC) has operated this business ever since July 1983. Yet, the market is on the slow pace. The market for meat has been decreasing day by day. This is due to several circumstances on health and diseases that have been threaten mankind
from consuming this category of food chain. Health issues on obesity and cholesterol some of the concerns. Diseases that have been scaring most people are Mad Cow Diseases and Hand, Foot and Mouth Diseases. This has been the scenery in Asia regarding meat consumption. Regarding on the competitors, not only that PPES Ternak need to compete with local cold storage company but the competitions are also on the imported meat from Brazil, Australia, New Zealand, Uruguay and India. PPES Ternak are challenged in terms of the marketing mix. However, proper strategic marketing plan in regards with the integrated of marketing communications or promotional tools could create awareness, brand identity and recognition, sales increases, future business expansion and most of all in enhancing competitive advantage. This study will research on the main
marketing mix; product, price, place and promotion in regarding to measure its impact towards promotional tools. With the previously done promotional tools such as; brochures, advertisement, exhibitions and others, the chances of turning over the table are big accordingly in meeting the demands of the consumers.