Entrepreneurial intention among the Malay marketing students / Nurfaraheen Sazali

Sazali, Nurfaraheen (2014) Entrepreneurial intention among the Malay marketing students / Nurfaraheen Sazali. [Student Project] (Unpublished)

Abstract

This research is part of a larger investigation on factors influencing entrepreneurial intention. This research study examines the relationship between personality traits factors as a means of identifying predictors of entrepreneurial intention among Malay degree ofmarketing Students in Kota Samarahan,Kuching. The sample consisted of 77 participants, drawn from Malay final year degree of marketing students enrolled in UiTM and UNIMAS in Kota Samarahan. The finding provides evidences that personality traits have a strong relationship with entrepreneurial intention. The finding also point outs the perceptions of Malay final year degree of marketing students’ perception toward Malay entrepreneurs. For this reason, we conclude that entrepreneurship of Malay is still have hope which can be expand and improve.

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Item Type: Student Project
Creators:
Creators
Email / ID Num.
Sazali, Nurfaraheen
2011715495
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > H Social Sciences (General) > Study and teaching. Research
Divisions: Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management
Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus
Programme: Faculty of Business Management
Keywords: entrepreneurial, marketing, students
Date: 2014
URI: https://ir.uitm.edu.my/id/eprint/97708
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