EVM454: Introduction to Meetings, Incentives, Conventions, and Exhibitions / Faculty of Business Management

The MICE industry in Malaysia have been growing rapidly for the past couple of years and are set to grow further with upcoming mega events to be held in the next few years. Therefore it would be important for students to be well-equipped with the proper knowledge as well as skills to meet the demand for specialized human capital and challenges in these industries. In addition, the course will covers key areas such as sustainability best practices, and role of government in events, impacts of events and returns on investments. The course will also look into the emerging trends and future challenges facing the MICE industry.