The relationship between perceived value, perceived quality and perceived risk to online repurchase intention for apparels product in Kota Kinabalu / Masitah Abdul Kassim

This chapter begins with the background of the study, which will provides an overview of the online business industry on the social media. The online business which is consists of any social media. Next, the problem statement addresses the various issues and gaps identified in this study. Then followed by statement of research questions, research objectives, scope of study and significant of study.