Factors influencing customers selection towards private hospital in Kota Kinabalu, Sabah / Alfera Dusing

Dusing, Alfera (2019) Factors influencing customers selection towards private hospital in Kota Kinabalu, Sabah / Alfera Dusing. [Student Project] (Submitted)

Abstract

With the rapid expansion of population and shortages in healthcare facilities in governments' hospital, private hospitals in the society have been playing a vital role. The demand of health service in private hospitals is increasing because of the certain amenities that are provided in the institutions. Patients can choose a hospital according to what matter most to them, whether the cost of treatment, services and also efficiency. The paper aims to test the proportion of patients willing to seek a particular hospital is same across all the attributes for treatment. It also indentify the factors that influencing customers in selecting private hospitals. The findings of the present study would be an important aid for private hospital administration.

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Dusing, Alfera
2016534845
Contributors:
Contribution
Name
Email / ID Num.
Advisor
Syed Annuar, Sharifah Nurafizah
shari339@uitm.edu.my
Subjects: R Medicine > RJ Pediatrics > Hospital care
Divisions: Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) Marketing
Keywords: Private hospital; Customers' selection; Cost; Services; Efficiency
Date: 2019
URI: https://ir.uitm.edu.my/id/eprint/97253
Edit Item
Edit Item

Download

[thumbnail of 97253.pdf] Text
97253.pdf

Download (890kB)

Digital Copy

Digital (fulltext) is available at:

Physical Copy

Physical status and holdings:
Item Status:
Processing

ID Number

97253

Indexing

Statistic

Statistic details