Influence factors of customers' decision in purchasing landed residential property in Seremban / Muhammad Habibullah Najimudin and Nor Nazihah Chuweni

Residential property has become increasingly sought after by individuals as it fulfils a fundamental human need and contributes to stability and improved quality of life. As such, property development serves as the cornerstone of the real estate industry. However, many individuals face challenges when selecting a property for themselves, underscoring the need to identify the key considerations involved in this decision-making process. Consequently, this research study examines the factors influencing customers' purchase decisions regarding landed residential properties in Seremban. The study seeks to identify and analyse the significant factors that impact customers' decision-making in Seremban, Negeri Sembilan. An online questionnaire was distributed to homebuyers and the data was analysed using Statistical Package for Social Science (SPSS) software and the Confirmatory Factor Analysis to determine the significant factors that influence the customer’s purchase decision of property. The result identified location, financial, neighbourhood, quality, design, and sustainability factors influencing homebuyers’ purchase decisions. This study's findings will benefit developers, homebuyers, and the government, as they can inform decisions related to property development and contribute to future feasibility studies.