Comparison between online shopping and mall shopping / Dania Sharmaine Badiango Abdullah, Mansur Beddu and Ross Shayana Shamsur

Badiango Abdullah, Dania Sharmaine and Beddu, Mansur and Shamsur, Ross Shayana (2010) Comparison between online shopping and mall shopping / Dania Sharmaine Badiango Abdullah, Mansur Beddu and Ross Shayana Shamsur. [Student Project] (Submitted)

Abstract

The shift from physical (brick and mortar) stores and hard copy catalog stores toward electronic stores (e-tailing) may be seen as a continuous innovation building on past changes brought about by in-home shopping methods such as catalog, TV and direct mail. In this paper, we have examined the influence of customers characteristics on perception of shopping benefits associated with electronic and physical shopping. The empirical study finds the two shopping formats to be clearly different from each other in terms of perceived shopping benefits.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Badiango Abdullah, Dania Sharmaine 2007293084 Beddu, Mansur 2007293038 Shamsur, Ross Shayana 2007205398
Contributors:	Contribution Name Email / ID Num. Advisor Syed Annuar, Sharifah Nurafizah shari339@uitm.edu.my
Subjects:	H Social Sciences > HF Commerce > Shopping centers. Shopping malls
Divisions:	Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons) Marketing
Keywords:	Online shopping; Mall shopping; Catalog stores
Date:	2010
URI:	https://ir.uitm.edu.my/id/eprint/97035