A study on factors influenced local entrepreneur to involved in franchise / Nurul Izzah Dewi Waginin

This study was conducted to identify the factors that influenced most of the local entrepreneur in joining the franchise business. The research design used is descriptive study and both primary and secondary data regarding the study were gathered. The target population in this study is the participant who involved in the program Franchise which was conducted by the agencies such as Sedcovest Holdings Sdn Bhd with few other agencies such as PNS. This research covered all the areas in Sabah but due to time constraints and lack number of respondent all the participant of the Seminar of franchise which were 30 respondents was chosen for this study Finding and conclusion finally discussed where the findings of this study revealed that the factors that influenced most of the local entrepreneur in joining the franchise business comes from their knowledge in franchise and promising profitability when open a franchise business. Towards the end of this study, comprehensive recommendations to increase the effectiveness of this program were drawn.