A study on marketing communication program on commercial project of Housing Town Development and Authority in Sabah / Veronica Sotibin

Sotibin, Veronica (2009) A study on marketing communication program on commercial project of Housing Town Development and Authority in Sabah / Veronica Sotibin. [Student Project] (Submitted)

Abstract

This study conducted to identify the awareness towards Marketing Communication Programs of Housing Town Development and Authority towards their commercial Project. Besides that, this study will also help the company to improve their marketing communication program to make Housing Town Development and Authority become the first choice of their customer in purchasing housing and shophouse in the future. During my practical training period at Housing Town Development and Authority about 50 questionnaires has been distributed to customers oh Housing Town Development and Authority. In terms of data collection, descriptive research used to gather and collect data while sampling technique that has been used is convenience sampling. This study closed with recommendations that might help the company (Housing Town Development and Authority) to improve and enhance their marketing Communication Program in the future.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Sotibin, Veronica 2007276608
Contributors:	Contribution Name Email / ID Num. Advisor Guliling, Hasnawati hgss@uitm.edu.my Advisor Zainal, Zabedah UNSPECIFIED
Subjects:	H Social Sciences > HF Commerce > Marketing
Divisions:	Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons) Marketing
Keywords:	Marketing communication; Housing; Customer perceived
Date:	2009
URI:	https://ir.uitm.edu.my/id/eprint/97012