Singaporean desires and perceptions towards homestay business in Sabah / Davin Calvin David

The objective of this study is to analyze the Singaporean desire towards the Homestay businesses in Sabah. Whereby, this research will adapt the result of the past research, which was conducted by "Rajabhat Institute Dhonburi" of Thailand. The sample population for this study will be based on 150 respondents and the questionnaires were distributed in Singapore. The time frame conducted for the gathering of data was conducted within 3 weeks period. The gathered questionnaire results then being used to analyze the Singaporean desire and perception towards the Homestay in Sabah. Whereas, the desire and perception gives identification of which part of the Homestay particularly in terms of product features and services should be provided and taken into account for its future sustainability. In addition, this will provide information about the pattern of Singaporean as market segmentation in terms of marketing in tourism.