Customers’ awareness and perception towards childcare center an exploratory research in Kuching City / Taridi Mohamad

All parents want their kids to be a successful person in future. Now we can see that many Childcare Center provides an excellent program, good accommodation and facilities to attract more customers to send their kids to Childcare Center. Because of that, this study focuses on customers’ awareness and perception towards Childcare Center in Kuching City. This study tries to provide in-depth analysis on awareness and perception towards Childcare Center carried out all this while based on feedback given by customers in Kuching City. This study also tries to provide in-depth analysis on suitable communication strategies and promotional campaign for Childcare Center Industry based on feedback given by customers in Kuching City. Analysis of this study is could be as the guidelines for Childcare Center to improve its accommodation and facilities offered, its services to customers and also its marketing activities and strategies in future. Besides this study is also could be as the guidelines for Department of Social Welfare, which monitor and facilitate the best possible service for the interest and safety ofthe children. Lastly, this study is carried out to fulfill the requirements of BACHELOR IN BUSINESS ADMINISTRATION (HONS) MARKETING. FACULTY OF BUSINESS AND MANAGEMENT. MARA UNIVERSITY OF TECHNOLOGY.