A study on marketing strategy for commercialization of the Medallion Jetty, Jesselton Point / Norfaizah Shamsudin

This research paper is about finding the right marketing strategy for commercializing Medallion Jetty of Jesselton Point, Kota Kinabalu, Sabah. This research is focusing on finding out the perception of public people about Medallion Jetty. The data was analysed using the descriptive statistic, with the help of SPSS. The findings of this research show that there are several marketing strategies to commercialize the jetty. It is hoped that this research will help Suria Bumiria Sdn. Bhd. to commercialize Medallion Jetty.