The impact of profitability on company value of telecommunication companies in Malaysia: comparison between during and before pandemic / Siti Sarah Shafiqah Rosazalan

Company value is an important medium for the company. Investor usually use company value as decision maker whether to invest or not with the company (Hidayah, 2014). One factors that affect the company value is profitability. Profit is the achievement of the company in their financial performance (Puspitaningtyas et al.. 2018). The aim of this study is to look at the impact of profitability on company value. This study focus on telecommunication industry. It is because during the pandemic. Telecommunication industry is an important and needed industry. During the Covid-19 pandemic. Malaysia introduced a new norm for their citizens which is to stay at home. use hand sanitizer and wear a face mask. This new norm encourages people to work. study and run their business at home only. Cheng (2020) stated that the domestic movement control and international travel ban have forced the business to depend heavily on technology to enable remote working arrangement. People also need telecommunication infrastructure to stay in touch with their families and friends. People also tend to have online meetings during the pandemic. According to the Jobstreet by Seek (2020) response. 67% of companies in Malaysia required staff to work from home. Based on the news by Gurmeet Kaur (2021 ) said that Maybank prefers to do hybrid or blended arrangement which is a mix of in-office and remote working. The CEO of Maybank said that working from home experience does not disrupt the working culture. The telecommunication infrastructure will be in high demand during the Covid-19 pandemic. It is because people need telecommunication to continue their work and study at home. This pandemic will o ive a huge amount of profit for the telecommunication companies in Malaysia. The dependent variables that will be used in this study is economic value added (EVA). The independent variables that will be used in this study are return on equity (ROE) and return on asset (ROA). This study will collect data in quarterly and study for 2018, 2019, 2020 and 2021. This study will make comparison during and before pandemic.