Brand preferences towards school shoes / Adwin Sijib

The main purpose of this study is to fulfill the academic requirements for Bachelor of Business Administration with Honours (Marketing) in UiTM. The word “Brand” on the other hand is getting trendier nowadays. Being a Bidayuh and a teacher, I am always trying to know more about my own people. However, there are very few articles written about the Bidayuhs concerning especially their product preferences and consumption patterns and I am always wondering whether the Bidayuhs are brand conscious. For this study, I chose the Bidayuh students who are school boarders for my target population for easy access in terms of questionnaire distribution. The objective of this study is to identify the factors that influence the Bidayuh students shoe purchasing behaviour and to identify the shoe brands that they prefer. The results from the findings show that the Bidayuh students boarders are brand conscious.