A study on how far customer perception on Lamaniaga Pernama at Kem Wardieburn affect towards sales / Marliana Adam

The shopping centre represents one of the most socially influential forms of real estate. In relatively short time, the industry has changed national and international retail distribution systems, shopping habits the world over, and the character and growth of the communities and neighborhoods in which they are located. In order to increase their profit, PERNAMA has set up a neighborhood shopping centre at one of their target market places, which is Kern Wardieburn. The neighborhood shopping centre is called LAMANIAGA PERNAMA and acts as an anchor tenant. With the new concept, it is important to know how the customer perception towards the LAMANIAGA PERNAMA. This is because how the perception of the customer will influence their buying behavior. The customer will usually perceive towards the price, product availability, service provided and also on the store ambiance.