A study on people awareness of the Tun Mustapha Gallery / Doris Mison

Mison, Doris (2009) A study on people awareness of the Tun Mustapha Gallery / Doris Mison. [Student Project] (Submitted)

Abstract

Purpose of this study are to determine whether local people are aware of the existence of Tun Mustapha Gallery which located at the most known building in this states, that is Sabah Foundation Building which now known as Menara Tun Mustapha. Furthermore to study on how to improve this gallery to be more attractive in the future trough the respond give n by the respondents. The result of this study will help Tun Mustapha's Gallery Management to find out and improve their promotion strategy and also the gallery so that people aware of the existence of this gallery and also make some improvement to the gallery itself.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Mison, Doris 2006117407
Contributors:	Contribution Name Email / ID Num. Advisor Kabul, Worran 105060
Subjects:	H Social Sciences > HF Commerce > Marketing
Divisions:	Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons) Marketing
Keywords:	Awareness; Marketing; Marketing mix; Marketing strategy
Date:	2009
URI:	https://ir.uitm.edu.my/id/eprint/95948