Nedlloyd EAC Agency: marketing of RO/RO services from Port Kelang to New Zealand /

Hazura Long, Rosmahwati (1990) Nedlloyd EAC Agency: marketing of RO/RO services from Port Kelang to New Zealand /. [Student Project] (Unpublished)

Abstract

This study is based on the part of Nedlloyd AC agency as the shipping agent. This will also include the steps taken by the agent in order to promote the services . Not only in terms of the services but also the commodity involved in the particular route. The relationship within the Port Kelang Authority and the agent is also being studied. Overall the study will show that whether the agency really play their role as the Nedlloyd Line agent or not.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Hazura Long, Rosmahwati UNSPECIFIED
Contributors:	Contribution Name Email / ID Num. Advisor Munchak, Nas Rijal UNSPECIFIED
Subjects:	H Social Sciences > HF Commerce > Marketing
Divisions:	Universiti Teknologi MARA, Shah Alam > Faculty of Business and Management
Programme:	Advanced Diploma in Business Administration
Keywords:	Service, Marketing, Agency
Date:	1990
URI:	https://ir.uitm.edu.my/id/eprint/95841