Marketing communication proposal for Garang Racing Sdn. Bhd. / Rosli Ishak

Ishak, Rosli (1991) Marketing communication proposal for Garang Racing Sdn. Bhd. / Rosli Ishak. [Student Project] (Unpublished)

Abstract

Motor Sports is considered still an infant business among Malaysian. Unfortunately its offer a wide opportunity for development in facing the challenge of the mature motor sports industry for the year 2000. The report was a study made on the motor sports industry focusing on the cultivating the opportunity of a new concept, namely Fast Lane Advertising. The objective of this report is to proposed and recommend a well structured marketing communication effort for Garang Racing. SWOT analysis was done to identify the opportunities.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Ishak, Rosli UNSPECIFIED
Subjects:	H Social Sciences > HF Commerce > Marketing
Divisions:	Universiti Teknologi MARA, Shah Alam > Faculty of Business and Management
Programme:	Advanced Diploma in Business Studies (Marketing)
Keywords:	Motor sports, infant business, marketing communication
Date:	1991
URI:	https://ir.uitm.edu.my/id/eprint/95774