Industrial training report: FS Mega World Sdn. Bhd (Chocodap’s)

My memorable and insightful six-month industrial training began here at FS Mega World Sdn. Bhd. in Bandar Sri Sendayan, Negeri Sembilan. FS Mega World has a subsidiary company under it, which is Chocodap’s. Chocodap’s is a local company that specializes in chocolate products with various kinds of flavors. I have been assigned my internship to the marketing department in Chocodap’s Sendayan and started my six-month industrial training on 1st March 2023 until 15th August 2023. However, I have also learned a little bit about each department in a basic way, which allows me to understand how a business is run. The skills gained from this company have taught me about the real world of work and I have also been able to apply the marketing course I learned at Universiti Teknologi Mara (UiTM) into this company through the department that has been set for me. In this report I have attached my latest resume that I have used for an internship application in FS Mega World. I also gathered information about the company's vision, mission, core values, organizational structure and their product or services offered. Throughout the internship, I have made observations on Chocodap’s and I have linked the information obtained into the SWOT Analysis with the discussion of the answers of my supervisor, Mrs. Norhayati binti Mahmood, experience, observation and websites of the company. Result of the SWOT analysis that I obtained from Chocodap’s in terms of strengths is good e-branding brands and great contribution to the community, in terms of weaknesses is bad customer services in e-commerce and lack of digital marketing, in terms of opportunities is e-commerce and direct to consumer sales and product innovation and in terms of threats is health and dietary concern and economic recession. I have discussed and given some recommendations for FS Mega World to improve their weaknesses on handling services and business. However, I have gained a lot of experience during my industrial training in this company, which gave me real working life experience. This gives me the opportunity to add skills and experience that can lead me to my next career. Finally, I can also apply what I got from this industry training into my daily life where I know how to manage work life balance which is very important in everyday life.