Exploring the relationship between corporate social responsibility and technology adoption on financial performance / Maysoon Khoja and Moodhi Addrayhem

This study examined the interrelationships between Corporate Social Responsibility (CSR), Technology Adoption in accounting, and Financial Performance within the context of the Saudi corporate sector. The primary aim was to investigate the extent of associations among CSR activities, technology adoption strategies, and financial outcomes in Saudi medium to large firms. A quantitative approach was utilized, employing a structured questionnaire administered to decision-makers in diverse industry sectors. Data analysis involved correlation analysis, regression modeling, and ANOVA tests to explore the relationships and impacts of CSR and technology adoption on financial performance. Strong positive correlations were identified between CSR, Technology Adoption in accounting, and Financial Performance, signifying their mutual influence. Regression analyses revealed that both CSR and Technology Adoption significantly predicted Financial Performance, with Technology Adoption exhibiting a notably higher impact. The findings underline the substantial role of CSR initiatives and technology adoption in driving improved financial outcomes within the Saudi corporate landscape. This suggests that organizations emphasizing CSR and adopting advanced technologies may experience enhanced financial performance. This study contributes to understanding the intricate links between CSR, technology integration, and financial success within a specific business context, offering insights for decision-makers and stakeholders in aligning strategies for improved performance.