Research on the marketability of life insurance in Malaysia ('79-'83) / Marinah Mohd Alim...[et al.]

Mohd Alim, Marinah and Mohd Razali, Rosnaliza and Mohd Dom, Safura and Marjan, Zarinah and Mohd Nordin, Zurina (1985) Research on the marketability of life insurance in Malaysia ('79-'83) / Marinah Mohd Alim...[et al.]. [Student Project] (Unpublished)
Abstract

Insurance a name many have heard of but seldom bothered to probe deeper. Insurance in Malaysia is developing although at a slow rate compared to the other industries. In spite of the growth over the last ten years, in global terms the Malaysian insurance market can be considered relatively snail.
This research was conducted to find out the marketability of life insurance, to find out how aware the public are of life insurance and to make recommendations.

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