Industrial training report: Laurea People's Signature Sdn Bhd

During my 24-week internship at Laurea People's Signature Sdn Bhd in Cyberjaya, Selangor, I had the opportunity to work in both the Marketing and Sales departments under the supervision of Ms. Esha Butt and Ms. Amira Amalina, respectively. Throughout my internship, I was assigned tasks from both departments, which allowed me to I experience various aspects of real-world employment. My responsibilities included assisting in everyday administrative tasks such as communicating with potential clients, acting as a middleman between clients and company representatives. Additionally, I engaged in creative tasks and gained exposure to different industries while working in a Digital Marketing Agency. This required me to conduct research to understand the needs and wants of various clients, tailoring marketing services to suit their specific industries. This industrial training report consists of my profile, company's profile, my training experience, the SWOT analysis of LPS as well as discussion and recommendations and last but not least the conclusion. Over the course of my internship, I acquired valuable knowledge and technical skills relevant to my position. I learned how to multitask effectively and manage my time efficiently, improving my ability to work under pressure. Moreover, the SWOT analysis is conducted in order to evaluate the LPS competitive position in terms of strengths, weaknesses, opportunities and threats. Other than that, in this report J there are some recommendations for LPS future reference. The rise of technology causes a lot of growth of digital marketing providers and smart tech business increases which eventually threaten LPS as a marketing company to stand out among competitors.