Industrial training report: Kalista Clara Sdn. Bhd

For the last semester of my studies, I must complete 5 months and 15 days of industrial training at a registered organization as part of the syllabus. Students must choose any organization for their paid or unpaid industrial training internship. During industrial training, students are urged to contribute to the company by engaging in activities and carrying out the professional responsibilities allocated to them. Industrial training is essential since it allows students to exhibit their talents while also preparing them for the real world of work in the near future. My 5 months and 15 days of industrial training began at Kalista Clara Sdn Bhd with a memorable experience. This report is consist of all the knowledge and my observation towards this company. On 1st March 2023 I start my first day of internship at Kalista Clara and my last day of internship will be on 15th August 2023. Kalista Clara Sdn Bhd was a company that sold Muslim products such as Telekung, Mini Telekung, Baju Kurung, and many other items. There are many variants of colours and materials. The range of prices for products is mostly for middle- and lower-level incomes. And for this industrial training, I am in two departments, which are Sales and Marketing. I gain so much new knowledge when I am in both departments. In the marketing department my main task is doing a live on social media while for sales is doing a follow up with the customer, in this report, it will involve SWOT analysis: strengths, weaknesses, opportunities, and threats. Other than that, it will cover the recommendations for each element in SWOT. In this report, I will discuss trending products as the strength of this company, while the weakness that I identified is their poor location for the second outlet. Other than that, this company has fewer direct competitors. And lastly, the threat is about the competitive market. This executive summary is based on the summary of this report.