Staff attitudes towards Corporate Social Responsibility (CSR) in Cahya Mata Sarawak: the headquarters / Muhammad Faizal Khalid and Noorfarah Shaheera Jamanuddin

Purpose - Sometimes, the employees’ attitudes become a problem to the organization in implementing Corporate Social Responsibility (CSR). The main purpose of this study is to investigate the staff attitudes towards CSR activities. The headquarters of Cahya Mata Sarawak (CMS) had been chosen as the case study. Design/methodology/approach - this study identifies the staff attitudes towards the CSR activities by using quantitative data which is questionnaire distribution to 150 staffs in the headquarters ofCahya Mata Sarawak (CMS) Findings - This study shows that motivation is the most contributing factors that influenced the staffs’ attitudes towards CSR in the headquarters of CMS. Then it followed by satisfaction, commitment, competitiveness, responsibility, accountability, and transparency. Practical implications - This research is relevant for the organization to identify the staffs’ attitudes in CSR activities and also in efforts to enhance the motivation of the employees to join CSR activities. It is very important to the organization to increase the effectiveness of CSR activities in achieving competitive advantages. Originality/value - This study identifies the staffs’ attitudes toward CSR activities in CMS where it focused on the staffs in the headquarters ofCMS.