The issues of rising food prices impacting students at UiTM Samarahan 2 Campus / Elizabeth Jelawai Mathias and Nur Syafiqa’a Said

The purpose ofthe study was to examine the relationship issues contributing to the impact of rising food prices toward university students. The study was carried out between May 2023 until February 2024. This study employed stratified sampling techniques by using questionnaires method in collecting the survey data. The result of the study revealed four important findings. There is a strongly positive relationship between the rising food prices and its impacts towards the student. Secondly, there is moderately positive relationship between the impact ofhigh prices on food among university students and the coping strategies to reduce the impact ofhigh food prices. Most ofthe respondents strongly agree with the statement that rising food prices giving impacts toward the university students. Hence, this research distinctively places itself to offer contributions, both in theory and empirically, to the extensive body of literature spanning multiple domains, encompassing both management and psychology.