GDG584 : Art direction in communication design / College of Creative Arts

UiTM, College of Creative Arts (2017) GDG584 : Art direction in communication design / College of Creative Arts. [Teaching Resource]

Abstract

A course in theory and practice on communication design for students to look beyond aesthetic concerns and develop an integrated, multidimensional understanding on art directing. Students will learn how to approach consumer problems and produce design solutions in a methodical, professional manner. Interwoven by practices between design and content development, this is a fundamental course on the management of art direction as a filtering process for making design judgments. By determining the overall emotion, tone and manner of the message, students are trained to filter design choices to uncover the design path to take when faced with design decisions. Work is broadcasted on print and electronic media, bringing strategic visual messages to specific audience.

Metadata

Item Type: Teaching Resource
Creators:
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UiTM, College of Creative Arts
UNSPECIFIED
Subjects: L Education > LB Theory and practice of education > Curriculum
L Education > LG Individual institutions > Asia > Malaysia > Universiti Teknologi MARA
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > College of Creative Arts
Keywords: Syllabus, academic, UiTM
Collections: AIMS UiTM
Date: 2017
URI: https://ir.uitm.edu.my/id/eprint/94970
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ID Number

94970

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