GDG574 : Packaging design and production / College of Creative Arts

The aim of this course is to introduce the students the importance of branding in packaging design. Elements of branding play an important role in packaging industry in order to sell a product. Elements of branding will assist to create a good visual communication for packaging design. Students will learn about surface and structure design, and match the appropriate material for the products. Distribution and storage aspects will also be introduced as well as a touch on costing. They will also be exposed to the printing of labels and packaging and this will be achieved through field research and visits to the industry. This course will be significant for the brand building of SMI – SME’s products in Malaysia.