Industrial training report: PMB Investment Berhad

The SWOT Analysis of PMB Investment Berhad provides a purview of the company, alongside my experiences as an industrial student at the company for a duration of 6 months. PMB Investment Berhad is an Islamic Fund Management Company with more than five decades of experience in the unit trust industry located in Kuala Lumpur. It is currently managing a total of 19 funds with the current paid-up share’s capital issued of RM 15 million ranging from three asset classes which are equity, sukuk and money market. During my internship at the company, I was assigned to the Investment division which was one of the most important departments in the company. I performed related to the role of an Investment analyst. Tasks I undertake includes writing reports of analysis on the stock market and other economic data, compiling data and working on financial modelling and company valuations. In this report, SWOT analysis of the company alongside the strategy recommendation by using TOWS matrix was also observed. The SWOT factors are derived by internal and external factors of the company accompanied by PESTEL framework. After analysing the SWOT analysis, we concluded that the company needed fresh strategic planning that could help the firm address its weaknesses and take advantage of its opportunities. Some of the recommendations developed were for PMBI to expand their product offerings, organize financial campaigns, develop an application, diversify product offerings, adopt better investment strategies and to aggressively promote its funds. This strategic plan will direct decision-making and act as a road map for the company's future endeavors by capitalizing on its strengths, resolving its weaknesses, examining opportunities, and controlling threats. In essence, the internship experience was an enriching experience and a transformative journey full of fruitful learning opportunities, possibilities for personal growth, and opportunities for professional advancement. I have no doubt that the knowledge and abilities I gained during my internship will provide a solid foundation for my future professional endeavors and leave this internship with a sense of fulfillment and excitement for what lies ahead in my professional journey.