GDG534 : Art direction in visual communication / College of Creative Arts

A course in art direction in theory and practice within the visual communication area of studies for students to look beyond aesthetic allure but develop a critical and sharper eyes in selecting the rightly appropriate visual signifiers when solving consumer communication demands. This is a fundamental course on the management of principles and elements of design and filtering process when making design judgement. By determining the message, overall emotion and the tone and manner, students are trained to critically filter design choices to uncover the design path to take when faced with design decisions.