Impact of social media towards first-time voters: a study of the 15th Malaysia General Election / Marcalyn Lynie Jaya and Muhammad Alif Akmal Anuar

This research investigates the influence of social media on the voting behaviour and political engagement of first-time voters during the 15th Malaysia General Election. As the digital landscape evolves, social media platforms play an increasingly prominent role in shaping public opinion, especially among younger demographics. This research aimed to determine the impact of social media towards the first-time voters within the
context of the 15th Malaysia General Election. The research employs a quantitative approach that was collected through structured questionnaires to gather insights from a sample of first-time voters, focusing on social media platforms used, the political engagement, and voting behaviour of first-time voters. The outcomes of the research contributed to a deeper understanding of the role of social media in shaping political opinions and civic engagement among the youth, providing valuable insights for policymakers, political analysts and educators.