Impact of social media towards first-time voters: a study of the 15th Malaysia General Election / Marcalyn Lynie Jaya and Muhammad Alif Akmal Anuar

Jaya, Marcalyn Lynie and Anuar, Muhammad Alif Akmal (2024) Impact of social media towards first-time voters: a study of the 15th Malaysia General Election / Marcalyn Lynie Jaya and Muhammad Alif Akmal Anuar. [Student Project] (Unpublished)

Abstract

This research investigates the influence of social media on the voting behaviour and political engagement of first-time voters during the 15th Malaysia General Election. As the digital landscape evolves, social media platforms play an increasingly prominent role in shaping public opinion, especially among younger demographics. This research aimed to determine the impact of social media towards the first-time voters within the
context of the 15th Malaysia General Election. The research employs a quantitative approach that was collected through structured questionnaires to gather insights from a sample of first-time voters, focusing on social media platforms used, the political engagement, and voting behaviour of first-time voters. The outcomes of the research contributed to a deeper understanding of the role of social media in shaping political opinions and civic engagement among the youth, providing valuable insights for policymakers, political analysts and educators.

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Jaya, Marcalyn Lynie
2022912835
Anuar, Muhammad Alif Akmal
2022905725
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > H Social Sciences (General) > Study and teaching. Research
Divisions: Universiti Teknologi MARA, Sarawak > Kota Samarahan II Campus > Faculty of Administrative Science and Policy Studies
Universiti Teknologi MARA, Sarawak > Kota Samarahan II Campus
Programme: Bachelor of Administrative Science {HONS}
Keywords: Impact, voters, election
Date: 2024
URI: https://ir.uitm.edu.my/id/eprint/94923
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