Leveraging the usage of social-media on political engagement among employees at JKR bahagian Serian / Jennifer Jane Edward

This chapter focuses on the background ofthe study Leveraging the usage of Social-Media on Political Engagement among employees at JKR Bahagian Serian. The presentation of this chapter begins with the research background, followed by the problem statement, research question, research objectives, scope ofstudy, the significance ofthe study and lastly the definition ofterms and concepts used in this study. The social media has become vital for political discussion and political engagement. Political engagement is a broader concept that encompasses a range of activities, attitudes, and behaviors individuals exhibit concerning political issues or processes. It includes not only direct involvement in political actions but also being informed about political issues, discussing politics with others, staying updated on current affairs, and having an interest or concern about public policies. It includes not only direct involvement in political actions but also being informed about political issues, discussing politics with others, staying updated on current affairs, and having an interest or concern about public policies.