Community-based tourism: a case study of homestay in Kampung Mangkuk / Intan Norsyazwani Murni Sukri and Noor Syarafina Sallehudin

Community-based tourism is an alternative to provide welfare and community empowerment. This study aims to highlights the challenges and benefits of homestay in promoting and enriching the Community-Based Tourism in Kampung Mangkuk. The mixed method research approach is used in this study. Observation was done in the study area to identify the existing condition of the homestay and its surrounding. Questionnaire method were done to identify the activity in the area and the community participation in enhancing the homestay product in Kampung Mangkuk. From the findings, it can be seen that the community volunteered in various aspects, especially on selling local food products namely “budu”. Next, it can be seen that the homestay program gives positive impact to the community especially in term of economic benefits to the community. However, several challenges have been found which are lack of proper legal regulations, signs, and skilled people resources such as guides on entrepreneurship, marketing and promotion activities, and monitoring systems from the local authorities. Hence, few recommendations have been outlined such as revitalizing the sense of welcoming and encourage in term of promotion through social media.