Chua Electrical Trading Sdn Bhd / Nur Aqilah Mohd Sapari

This report describes and explains my journey of internship training at Chua Electrical SDN. BHD 24 weeks to fulfill the requirement for Internship (MGT666). The training started on 1st March 2023 and ended on 15th August 2023 with an estimated duration of 24 weeks. Chua Electrical Sdn. Bhd is a well-known electrical company in Johor. The internship training was located at Batu Pahat, Johor. During internship training, I experienced new tasks, work cultures, and values in Marketing. Initially, I managed to adapt and keep learning from my fellow colleague. While completing the internship, these experiences helped me to improve myself better and prevent me from repeating the same mistakes. Other than that, the internship program exposed me to how the company runs which is totally different from what is being taught in the classroom. Moreover, Pm able to improve my self-confidence and responsibilities towards the task given during the internship period. This can be considered as a preparation for me before starting my future career path. Foremost, I can see the strengths, weaknesses, opportunities, and threats of the company and form it on the diagram of SWOT and analyze it. This is the concise SWOT analysis from the collected data during search & observation. Their strengths are having an online shopping platform & use a customer centric approach that led to their success in this era of technology. Poor inventory management & online reputation management are their weaknesses as online retailers and wholesalers. Thus, their opportunities are E-Commerce expansion & enriching smart home technology products. Online competitors & supply chain disruptions as their threats since they are the supplier and they will be facing unpredictable challenges. In a nutshell, I believe that this Internship Program at this company provides me with various work experiences, work cultures, and work values which are crucial for me to begin with my future career path. By completing the internship training I believe that this program helps the student in adapting and preparing for the real working environment. I also learned that students should prepare themselves better in language proficiency especially in Bahasa Malaysia and English to strengthen oral presentation and writing skills.