Advertising and promotional campaign for H&R Johnson (Malaysia) Sdn. Bhd. / Ahmad Nasir Yaacob

Yaacob, Ahmad Nasir (1992) Advertising and promotional campaign for H&R Johnson (Malaysia) Sdn. Bhd. / Ahmad Nasir Yaacob. [Student Project] (Unpublished)
Abstract

The area of the study are specific to the present advertising and promotional activities at H & R Johnson. The aim of this study is to determine the
effectiveness of the advertising and promotional campaign in the H & R Johnson.

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