GES Manufacturing Services (M) Sdn Bhd / Nur Alia Izati Daman Huri

This internship report is based on the work experience that I have gathered as a trainee in GES Manufacturing Services (M) company as a buyer in purchasing department. In this report, I mainly provided the details of the SWOT analysis of the company that I have been training from. Customer satisfaction is critical to the success of any business. At here in Ventures, they always try to achieve customer and supplier demand. Customer satisfaction can be improved through continuous feedback, consistent service quality, and community engagement. These strategies can help companies build long-term customer relationships and thrive in a competitive marketplace. Besides, strong brand recognition can be achieved by leveraging social media platforms, creating compelling and shareable content, and using influencers or brand advocates to extend the brand's reach, such as through TikTok apps. Management issues also can arise in this company at many different levels, including individual team management to organizational leadership. Strong leadership, excellent communication skills, the ability to adapt to change, and a focus on fostering a positive work environment are required for effective management. The company name may face skilled human resource challenges in the coming years, due to high employee turnover and growing reliance on innovative solutions. Companies can take several proactive measures to address the shortage of skilled human resources, such as investing in training and development, implementing flexible work arrangements, and offering competitive compensation and benefits. Customers are migrating to higher end products, and Venture Corporation Ltd can profit from this trend by providing premium options, investing in product differentiation, developing compelling brand experiences, and effectively communicating the value proposition to their target audience.