GDA646 : Advertising design execution / College of Creative Arts

As an advanced level of Advertising Design studies, this course is a continuity of Advertising Design Research and to introduce in depth understanding of communication strategies, research methods, and creative approaches in professional advertising design practice and design management skills. In order to fulfill the course, students are required to apply advertising strategies and plan for the execution of their final year projects. An understanding of marketing issues if to develop design solutions that communicate with their target audience. It is vital that students develop the transferable skills needed to work effectively in creative advertising teams, solve communication design problems and, perhaps most importantly, communicate their ideas with a good understanding of markets and branding.