Gender issues and media in 15th Malaysia General Election: a case study in P198 Puncak Borneo / Angel Felyna Richard Semui and Gavbrielle Lea Ngumbang

This research delves into the complex intersection of gender issues and media dynamics during the 15th Malaysia General Election, focusing on the Pl98 Puncak Borneo constituency. Itaims to reveal how media portrayals of gender concerns shape public perception and political discourse, utilizing a multi-pronged approach. The study employs content analysis of media coverage, in-depth interviews, and examination of public discourse on social media platforms. By scrutinizing media narratives, the research seeks to uncover potential biases, stereotypes, and coverage gaps that influence voter perceptions and contribute to the wider discussion on gender equality and political representation. Furthermore, the study explores the experiences of female candidates and voter in Pl 98 Puncak Borneo, investigating the challenges faced and strategies employed within the electoral landscape. It sheds light on the media's role in either reinforcing or challenging gender norms within the political arena, with implications for fostering a more inclusive and equitable democratic process. The findings of this case study aspire to contribute valuable insights to academic and policy discussions on gender, media, and electoral politics, promoting amore informed and inclusive democratic environment in Malaysia.