Measure students satisfaction on quality services at Student Academic Division (HEA) UiTM Pahang / Sheril Aznie Azizan, Nurul Fairezzah Safri and Muhammad Zahinudeen Zulhairi

The primary purpose of this study is to measure level of students' satisfaction on quality services at Student Academic Division (REA), UiTM Pahang. A research framework is developed based on the SERVQUAL dimensions by Parasuraman et. al.,. The method in this research, the researchers decided to use descriptive method. It is used by the researchers to measure the level of satisfaction on Student Academic Division (HEA) service quality at UiTM Pahang. The sampling frame applied in this study would be drawn from the total number for office system management students' (BM232) which it was obtained from the Faculty of Business Management at UiTM Pahang. The cluster sampling is used because the unit of individual is selected rather than individual themselves. The research instrument used in this study is questionnaire and it will be distributed personally by hand to respondents.