The study on the interest of online shopping among BM232 students at UiTM Jengka Pahang / Nor Faezah Md Ahyar, Nur Zuriana Mohammad and Wanorziyan Dahlan

Online shopping concept shows the online transactions of individual that capable them to searching information and making purchases on the Internet. It also incurred the customer to feel safe and comfortable during the interaction (Blanca, Julio & Marti'n, 2010). Electronic commerce environment are reflecting from the customer electronic commerce that had developed rapidly for recent years, it advances with the Internet, and online shopping that must have further reduced trade boundaries (Talal, Charles & Sue, 2011). In facilitating online shopping, trust is very important elements that can makes online transaction becomes more vulnerable. According to Crowell (2001), the success of online shopping activities is from the trust implication. Trust could moderate risk that focus in studies of interpersonal behavior in organizations and marketing setting. There are many types of characteristic that may influence trust such as society, organization and location (Lee, Park & Han, 2011).